In a significant appeal for the film industry, Gajendra Shekhawat, Union Minister for Jal Shakti, urged filmmakers at the FICCI FRAMES 2026 conference to highlight India’s rich tourism and cultural heritage. Speaking on September 29, 2026, in Mumbai, he emphasized that such cinematic narratives could yield profound benefits for the nation’s economy and global image.
Highlighting India’s Diverse Culture
During his address, Shekhawat stressed the importance of showcasing India’s vibrant culture through films. He noted that cinema has the power to reach a global audience, thereby educating them about India’s diverse traditions, festivals, and landscapes. “We have a treasure trove of stories to tell, from our historical sites to our cultural practices,” he said. “Films can serve as a bridge, connecting cultures and fostering a deeper understanding of what India represents.” Originally reported by aninews.in.
He highlighted that the Indian film industry has already made strides in this direction, with successful films drawing tourism to various regions. Shekhawat pointed to cinematic representations of places like Rajasthan, Kerala, and Goa, which have seen increased tourist footfall as a result of their portrayal in popular films.
Economic Impact of Tourism through Film
Shekhawat elaborated on the economic implications of promoting tourism via films, noting that the sector significantly contributes to national GDP. He mentioned that the tourism industry accounted for 9.2% of India’s GDP in 2019 and provided approximately 42 million jobs. By leveraging the film medium, this contribution could grow even further.
“Films can elevate lesser-known destinations into hotspots. When filmmakers choose to represent a place, they also inspire audiences to visit and experience it firsthand,” he remarked. The minister called for collaborative efforts between filmmakers and tourism boards to create compelling narratives that would attract both domestic and international tourists.
FICCI FRAMES 2026: A Platform for Change
The FICCI FRAMES conference serves as an essential platform for dialogue among industry stakeholders. This year’s event brought together filmmakers, producers, and policymakers to discuss the future of cinema in India. Shekhawat’s call for action resonated with many attendees, who recognized the potential of films to influence public perception and tourism trends.
Moreover, the minister encouraged filmmakers to explore innovative storytelling methods, utilizing digital platforms to reach wider audiences. As streaming services gain popularity, Shekhawat suggested that filmmakers consider how they can incorporate India’s cultural narratives into their projects for global audiences.
Encouraging Collaborative Efforts
In his speech, Gajendra Shekhawat called for stronger partnerships between the film industry and the Ministry of Tourism. He proposed initiatives that would allow filmmakers to access funding and support for projects that highlight Indian culture and tourism. “By working together, we can create compelling content that showcases the beauty of our country, drives tourism, and promotes economic growth,” he stated.
Additionally, he mentioned potential tax incentives for films that promote tourism, suggesting that such measures could encourage filmmakers to choose India as a backdrop for their stories. Shekhawat’s vision is clear: a thriving film industry can significantly contribute to the tourism sector, creating a win-win scenario for both industries.
As the FICCI FRAMES 2026 conference concluded, it became evident that Shekhawat’s call for films to showcase India’s tourism and culture is more than just a suggestion; it is a strategic imperative. With the right partnerships and a commitment to storytelling, the Indian film industry can play a pivotal role in bringing the nation’s heritage to a global audience.
Looking ahead, the synergy between cinema and tourism appears promising. By harnessing the power of film, India can elevate its status as a premier tourist destination, all while enriching its cultural narrative on the global stage.
Originally reported by aninews.in. View original.
